Influencers' insights. Brand building. Joyful Living.

My solo adventure: 20 miles, 12 hours through The Narrows in Zion // 3 founding fathers' deaths on 4th of July & Benjamin Franklin's Words…

🇺🇸🎆 Happy 250th Birthday, God Bless America! 🎉🎈🎂🍾🎊

Jul 3

21

May 2026

Humanize Brand Experience by "Sparking Joy" // How to Co-create Brand Journey with All Stakeholders // Summer Fun & Adventures, coming up!

Star gazing in Great Basin National Park, trekking The Narrows in Zion, and photographing landmarks on the way back to CA... Stay tuned for next month's…

May 24

29

April 2026

Are you using data, or is data using you? - A personal story // Data "Land Grab": Why it will backfire // Brand Equity & AI Slop

Does more data lead to a better quality of life? How much is too much? - a true story from Joanne Z. Tan

Apr 24

27

March 2026

The Danger of "Digital Humans"// Build Your "Brand Moat" // Alysa Liu's Personal Brand

"Brand trust is the best moat in the AI Age. It cannot be automated. " - Joanne Z. Tan

Mar 31

26

February 2026

Launching AIXD.world - AI Experience Design, Bridging Human users with AI // Ready for "AI Native"? // Year of Horse Prediction

"Companies that LEAD the AI Age are those who master user experience design," - Joanne Z. Tan

Feb 17

4

January 2026

Brand Storytelling: a 150,000 yr-old Recipe || Brand Design: Offense & Defense in the AI Age

"Is life one way, or a round trip?" - A short poem by Joanne Z. Tan.

Jan 23

10

December 2025

We're having the time of our lives "manipulating" AI to get YOU more customers // What is brand identity (Pt. 1 of 2)

Celebrate! Happiness is a choice, and "the journey IS the destination" - Joanne Z. Tan.

Dec 23, 2025

2

November 2025

5 career tips for attorneys & B2B professionals // World Series Game 7: won by mental focus under pressure // What's brand authenticity? …

It is not your LinkedIn & resume that get you the next position: Start building leadership & people skills, and your vision-driven career

Nov 7, 2025 • 10 Plus Brand, Inc.

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1

October 2025

Apologies - Substack poll malfunction - just reply to this email with your vote:

Simply write either "Poetry" or "Brand" In your reply email

Oct 4, 2025 • 10 Plus Brand, Inc.

1

Poem: What Is Love? || Thought leadership coaching || Joanne's family story & Charlie Kirk's assassination || Poll: Which book should Joanne…

A favor: Help Joanne Tan decide which book you'd like her to publish first: Her own poetry, or her book on brand-building for companies & thought…

Oct 4, 2025

4

September 2025

5 thought leadership qualities // What's in a NAME? // Sailing in economic & AI turbulence //Will AI replace humans, per Jensen Huang

What's so great about the thought of DEATH? - Mortality sets priority.

Sep 11, 2025

2

August 2025

Jensen Huang's AI predictions // From CEOs to Thought Leaders //"SoS - Sip of Solace": 1-minute Tips

Aging and reinventing; EQ tip for self regulation

Aug 23, 2025

4