3 ways to Beat AI: Brand Persona, Brand Messaging, Brand Voice // Newly Rebranded TheIvyGroup.com // Does Oscar Award the Best?
We Published 150 Podcast Episodes!
3 Ways to Beat AI: Brand Persona, Brand Messaging, and Brand Voice
AI search is changing the relationship between brands and customers with opinions about products and services. Here are three ways to win in the AI Age: create valuable brand messaging in an unique brand voice, based on an inspiring brand persona.
10 Plus Brand Published 150 Podcast Episodes!
The 10 Plus Podcast offers cutting edge insights about business models, leadership coaching, brand building and brand marketing, current affairs, and interviews of leaders (and emerging ones), celebrities, and influencers with thought provoking questions and engaging dialogues.
Coming up in April: “Interviews of the Notables and Influencers”: Cutting edge insights about AI, Data, Crypto, and regulations thereof, the future economy, from someone who was a NASA engineer, early AI developer and data scientist, and a Chief Data Officer at state and Federal government levels.
RebrandingThe Ivy Group: Brand Positioning, Business Model Strategies, Content, Website, Social Media, Logo, Tagline, SEO…
We were honored to do a complete brand-overhaul for the former IvyCommercial.com, now rebranded as TheIvyGroup.com. Its founder & CEO, Tim Vi Tran, is a highly experienced commercial realtor for 25 years in Fremont and Silicon Valley, among only a few with CCIM and SIOR designations in the Bay Area.
Starting with our proprietary process of Brand DNA Decoding, business model analysis, market assessment, UVP and GTM strategies, we designed their new logo with a new tagline after distilling its brand essence, then custom-coded a brand new website with customized visuals and our proprietary SEO architecture & content strategies. We will continue to elevate The Ivy Group to be the leader in industrial and commercial real estate brokerage services.
Does Oscar Award the Best Art or Political Correctness?
History repeats itself: “Citizen Kane” was nominated for 9 Academy Awards in 1942, but won just one award for best screenplay. In 2025 “Emilia Perez” was nominated for a record-breaking 13 Academy Awards, the most ever, but only won two: Best Supporting Actress for Zoe Saldaña and Best Original Song for "El Mal".
But history has restored “Citizen Kane” to its rightful place as a great piece of art, a classic. I sure hope the same will happen to “Emilia Perez”, a true masterpiece.
Joanne’s Reading List
“Why Nations Fail - the Origins of Power, Prosperity, and Poverty”, by Daron Acemoglu, James A. Robinson
Written by two Nobel Prize winners in economics.
“Oscar Wars”, by Michael Schulman
History of the Academy Awards with many inside stories.
“Mindset”, by Carol Dweck
How to set the right mindset for everything.
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