(1) UC/Berkley Professor Wittenberg on Russia, World War III, US mass shootings, ... | (2) When is a good time for brand-building?
Refresh your brand when economy is soft-landing; prepare for the next big wave!
The difference between a merely successful business and a BRAND - when to build a brand?
A successful company can become a brand. A recognized brand has brand equity. Brand equity can be used as collateral for bank loans that fuel further growth, AND upon exit and sale, brand equity can multiply EBITDA 4X!
Here are the links:
Will Ukraine War lead to World War III? What can be done about the mass shootings in the US?
Is China becoming the winner from a weakened Russia and the US?
What will happen if Russia wins or loses the Ukraine War?
Are mass shootings controllable in the US? What can be done?
What are the threats to American democracy, and what can be done about it?
What is the root cause for anti-semitism?
Professor Jason Wittenberg, UC Berkeley Professor of Political Science, answered these questions, and many more, during an interview by Joanne Z. Tan for the series “Interviews of notables and influencers”.
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Some great branding info here. A recognized brand has brand equity. Now is a great time to build or refresh your brand.