“Recession? What Recession?” | We Won the Best SEO Agency Award! | How to Start a Podcast?...
And Joanne Tan's Summer Reading List
In this Newsletter, we are Covering 4 Topics:
10 Plus Brand, Inc. is rated as the “Best SEO Agency in the San Francisco Bay Area, 2022”!
Recession? What Recession?
What Are You Reading? Joanne Tan’s Recommendations.
How to Start a Podcast? - Six DIY Tips for Podcast SEO, Posting & Promotion.
To watch or listen to this 8-minute video/podcast, or read as a 4-minute narrative:
- As a video
- As a blog
- As a podcast
Our heartfelt thank you to tens of thousands of subscribers, whether you signed up 6 years or 6 days ago.
(1) We Won our 3rd Award in 2 years: “Best SEO Agency in the San Francisco Bay Area”!
Following last year’s two awards--the 1st was “Top Advertising and Digital Marketing Agency” in the San Francisco Bay Area (2021, ranked by Clutch), and the 2nd as one of the “Best Digital Marketing Agencies” in California (2021, rated by DesignRush), 10 Plus Brand, Inc. just won our 3rd award as the “Best SEO Agency in San Francisco Bay Area” (2022, rated by Expertise.com)!
MANY thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand-building approaches with technology resulted in elevating brand stature and profit for each of our SEO clients.
Our motto is: “The whole 9 yards are not enough. We go 10+ to exceed our customers’ expectations.” Setting the bar high for ourselves has led to many customer success stories:
Some have increased their business volume by 45%,
Some have grown from a local California brand to doing business in all 50 states, and
Still others have reached their status as thought leaders and influencers
(2) Recession? What Recession?
I don’t buy it: there seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of 7/29/2022), and Congress is optimistic about passing the large spending and investing bill, the “Inflation Reduction Act” (a smaller version of Biden’s “Build Back Better Bill”.) Yes, inflation is a serious problem, and the Fed is aggressively cooling the economy with interest rate hikes, but the fundamentals of the economy remain strong.
I don’t have a crystal ball, but IMHO, the American economy will have a soft landing that won’t last more than 18 months, before the next big growth waves are going to be unleashed both from the economy's intrinsic force and from the“Inflation Reduction Act”.
Keep our fingers crossed that the bill will pass the Senate, or better, call or email your US Senators to make sure they will do their part to pass it.
EVEN IF there will be a recession, what is within your control that you CAN do during a recession?
Sharpen your knives during these 12-18 months, to get ready for the next growth waves!
Here are just a few things we can help you:
Audit your online brand presence-- what to save, stop, start (“3 Ss”)
Revise your target audience profile
Update your website with new marketing strategies, stories, SEO
Expand your digital presence with social media marketing
Create a high quality brand promotional video
Produce podcast, Newsletter, Daily Posts & Engagement
etc.
Turn the “R” word from “Recession” to “Recharging” your business batteries! For those of you who plan ahead, opportunities always favor the prepared.
If you want an initial consultation, call us at: 1-888-288-4533.
(3) What Are You Reading? Joanne Tan’s Recommendations
What are you reading? Here is a partial list of what I’ve read or listened to this summer, so far:
1. "Atlas of the Heart", by Brene Brown
2. "Deep Work: Rules for Focused Success in a Distracted World", by Cal Newport
3. "Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency", by Larry Diamond
4. "Active Measures: The Secret History of Disinformation and Political Warfare", by Thomas Rid
5. "On Writing Well - The Classic Guide to Writing Nonfiction", by William Zinsser
6. "How to Get Paid for What You Know", Graham Cohcrane
7. "Principles for Dealing with the Changing World Order: Why Nations Succeed or Fail", by Ray Dalio
8. "Sangquing yu Taohong", by Hualing Nieh (I read it in Chinese.)
You may wonder why I am not writing my blogs as often as I wanted - too many good books! If you’d like to hear my opinions on any of the above books, please just call or email me.
(4) How to Start a Podcast - 6 DIY Tips for Podcast SEO, Posting & Promotion
So you want to have your own podcast.
A client asked me how to turn his blogs into podcasts after publishing some blog posts on his website (he had retained my agency, 10 Plus Brand, Inc. for website development and SEO work.)
This client believed that doing a podcast could be as easy as 1-2-3: just speak to a microphone, load up the recording somewhere on the internet, voila!
But sorry, no. There is more work to do AFTER recording each episode, in order for it to be findable. A podcast can be just a drop in the ocean among so many podcast episodes online. To grow an audience, you need to know how to post it, how to SEO it, and how to promote it. (Just like writing a book. Writing the book is hard, but without the long and hard work to promote it, nobody knows about it or reads it.)
For those of you who want to turn your blogs into podcasts, here are some important how-tos you need to know, especially if you want to do it all by yourself instead of hiring an agency (such as 10 Plus Brand, Inc.) to do all the work for you as your willing “unsung hero”.
How to SEO, post, and promote your podcast, - all by yourself
The following 6 tips, as paid content, will help you understand how the podcast “game” is played on the internet for the purpose of growing an online following.
Recording a podcast OR making both a video and a podcast at the same time
Where to upload your podcast, and how to use focal keyword, categories, and descriptions for each episode
How to use external links, hashtags, CTA (call to action buttons), alt texted photo(s)
How to avoid “cannibalizing” your SEO on your blog post, podcast, and video
How to amplify your podcast on social media platforms, yours and others
How to drive traffic to your website with your own podcast landing pages
Your small payment for my answers to these six questions will save you thousands of dollars, but only if you are “gung ho” committed to DIY, which takes LOTS of time, intellect, and effort, as well as software subscriptions that can cost $1-4K/year.
Again, 10 Plus Brand, Inc. just won our 3rd award as the “Best SEO Agency in San Francisco Bay Area” (2022, rated by Expertise.com)! We are here to do all the work for you, with our highly educated and experienced SEO experts, AND our Agency’s subscriptions to the expensive software, so you don’t have to spend that money yourself.
Still want to do it yourself? - To pay for these DIY tips, please click below:
