Humanize Brand Experience by "Sparking Joy" // How to Co-create Brand Journey with All Stakeholders // Summer Fun & Adventures, coming up!
Star gazing in Great Basin National Park, trekking The Narrows in Zion, and photographing landmarks on the way back to CA... Stay tuned for next month's newsletter!
Humanize Brand Experience by “Sparking Joy”
According to Harvard Business Review, brands that deliver JOY through delight, surprise, or meaningful connection will succeed in promoting loyalty and driving long-term growth, especially in the age of digital fatigue.
Brand Journey Is Shaped by Customers, CEOs, AI, Brand Experts, Employees, & Marketing Dept.
Your marketing department isn’t enough. Gone are the “good old days” when companies were self-contained entities doing everything in-house from soup to nuts. In the AI Age, not only do customers take the wheel in shaping brand journey, but also employees, external brand experts, CEOs, and AI systems.
Summer Fun and Adventures, Coming Up!
In the upcoming June, August, and September Newsletters, Joanne Z. Tan will share her adventure stories, photos, and poems. Stay tuned!
Want to chat about your company or personal brand? Please feel free to reach out:
A HUGE thank you, to nearly 25,000 subscribers to our Newsletters!
Please like it, comment, or better, SHARE IT WITH OTHERS, - thank you.
About the author
Joanne Z. Tan is the founder & CEO of both 10PlusBrand.com and AIXD.world. As a brand strategist, she has mentored Silicon Valley startups, founders, CEOs, board members, & organizations as their thought leadership coach in the AI age. She specializes in customer experience design and human-centric AIXD, helping leaders and organizations formulate AI strategies aligned with human user experience. She has authored about 30 articles on AI, published on both https://AIXD.world and on https://www.10plusbrand.com