Brand Storytelling: a 150,000 yr-old Recipe || Brand Design: Offense & Defense in the AI Age
"Is life one way, or a round trip?" - A short poem by Joanne Z. Tan.
Is Life One Way, or a Round Trip? (a short Poem)
Joanne Z. Tan uses water’s metamorphosis to symbolize our own life’s journey, from a creek in Yosemite, to a river and a lake, then as clouds, rain, snow, lightning, thunder, and the fog under the Golden Gate Bridge…
Hero’s Journey & Brand Story: Why, What, How
Storytelling is as old as homo sapiens, when they huddled around fires more than 150,000 years ago. 10 Plus Brand has been your brand story teller for 15 years, and we’d like to share a few nuggets about why, what, and how to tell a hero’s journey:
For a small fee, you can access the FULL article with the “secret sauce”. It comes with a 9-min video too: (It’s worth every dime!)
Brand design as Offense & Defense in the AI Age
Exactly how do you create lasting, impressive, and unique brand design, from color scheme, font, logo, to website design, and other brand images & visuals?…
For a small fee, you can access the FULL article with the “secret sauce”.
It comes with a 9-min video too: (Again, it’s worth every dime!)
Joanne’s Reading List
“The Philosopher In the Valley - Alex Karp, Palantir, and the Rise of the Surveillance State”, - Michael Steinberger
A page turner about how Palantir grew into a data integration behemoth.
“The Innovators - How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution”, - Walter Isaacson
The history of the computer, through teams of thinkers, inventors, dreamers, entrepreneurs, scholars, philosophers, corporate sponsors, collaborators ...
Our passion is to help your company get more customers, by building BRANDS that “manipulate” AI & rise above it.
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(About 10 Plus Brand Inc.: We do “the whole 10 yards” of brand building, content creation, brand marketing, thought leadership coaching, and AI experience design for business and personal brands. To contact us: 1-888-288-4533.)
About the author, Joanne Z. Tan
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with brand power, more than just a successful business. A former journalist, award-winning photographic artist, Joanne was trained in law and business, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. Joanne is also a poet, writer, and photographic artist.
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