Are you using data, or is data using you? - A personal story // Data "Land Grab": Why it will backfire // Brand Equity & AI Slop
Does more data lead to a better quality of life? How much is too much? - a true story from Joanne Z. Tan
A personal story: quitting a data-driven lifestyle
Often, more data can aid better analysis and decision-making. However, when it comes to personal routines such as tracking weight and sleep quality, Joanne Tan was surprised to find that after pulling the plug of daily data collections for four years, her mood and sense of true self were no longer tethered to the “data yoyos”. She shares this reflection in SoS – Sip of Solace: Thought Leadership Tips.
Data “Land Grab”: Why It Will Backfire
Companies that will thrive in the AI age are those who earn the most TRUST, not grab the most data.
Much of people’s personal data is still being used for profit, often without clear consent or compensation. But AI seems to outsmart the data grabbers: Discover why both Jensen Huang’s concept of “Hyper Moore’s Law” and the erosion of brand trust could ultimately cause the data grab to backfire.
How to Build Brand Equity in the Age of AI Slop
AI can either enhance or dilute brand equity. Brand equity is what keeps brands from drowning in an ocean of AI slop. Building trust, authenticity, and connection is key.
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About the author
Joanne Z. Tan is the founder & CEO of both 10PlusBrand.com and AIXD.world. As a brand strategist, she has mentored Silicon Valley startups, founders, CEOs, board members, & organizations as their thought leadership coach in the AI age. She specializes in customer experience design and human-centric AIXD, helping leaders and organizations formulate AI strategies aligned with human user experience. She has authored about 20 articles on AI, published on both https://AIXD.world and on https://www.10plusbrand.com