Apple's big win & Meta's huge loss in 2022
You CAN eat chocolate & lose weight! Announcing the launch of TEP.Global
What did Apple do right & Meta do wrong in 2022 with their business strategies, brand strategies, & marketing strategies
In 2022, Meta’s stock lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.
The issues are about prioritizing user experience (or not), and the top-down vs. bottom-up approach to decision-making based on consumers’ desires and pain points - the foundation for business strategies, brand strategies, and marketing strategies.
This case study can save EVERY business from repeating Meta’s mistakes, tons of money, even from bankruptcy.
Yes, you CAN eat chocolate and lose weight too!
I have three “secrets” for eating chocolate AND losing weight at the same time:
(1) the secret is HOW you eat chocolate;
(2) and the RIGHT type of chocolate,
(3) Homemade chocolate recipe - not fattening, diabetic safe, no sugar but sweet!
Announcing the Launch of TEP.Global
“Every time I launch a client’s new website, it’s like giving birth to a brand new baby,” I told my client Dr. Vic, founder, CEO of TEP.Global, who is also a top executive recruiter and a thought-leader in people management. What a joy it is to bring this beautiful baby to the world, after months of decoding brand DNA over many sessions, and distilling vast amounts of diverse experiences and information, then creating this new brand’s look and feel with logo and visuals.
Substantively, my teams and I have elevated TEP.Global to its rightful leadership position with brand strategies, structures, and stories; Technically, its performance is highly ranked by Google’s metrics (see scores below).
Want to take a look at this new born baby? Click the button below. (Many thanks to TEP for inviting 10 Plus Brand to be on their highly esteemed team.)
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